Here are the minimum deliverables that a Brand Lead will create as part of any new brand that emerges from Big Red Dog.
- Brand presentation document that covers off specified areas of development.
- Asset folder that includes logo pack and font information. The Asset folder is to be called _Assets and be in the BRD Projects folder so it appears at the top of the list of job folders.
- Three separate colour swatch files (.ase) that cover off RGB, CMYK, PMS.
- Working files identified (PSD, AI, INDD) that contain core building blocks that can be built upon by a junior or mid-level to create the rest of the styles required, based on the work presented and approved.
More details to come.